However, when it comes to designing the first website for your small business, then the business owners remain unable to evaluate the design requirements. To help you out, here we are going to mention the website design tips.

Make it look simple but professional

No doubt you need to have an attractive website but it does not mean that you would add numerous colors to it. Design a logo that would be unique, attractive and clearly display your business name. Then choose your website’s color and design accordingly that would match your business niche. To say in short, don’t create a mess on your website; keep it simple and professional.

Keep the navigation simple and easy

User experience is the most important thing that you need to keep in mind while designing a website and easy navigation is an important aspect of that. No one will like browsing your site if they are not getting the things they are looking for. So, display your services/products in an organized way and offer an easy navigation to your visitors. Your navigation menu should guide the visitors to what he would be looking for.

Put crucial information above the fold

The majority of the visitors don’t scroll the page to the end; they just read the information mentioned on the top and then decide whether to scroll down or click back. So, ensure to put all the crucial information above the fold. It will help you retain the visitors on your website.
Your business name and logo should be in the prominent spot, headlines should be attention-grabbing, services and products should be summarized in the menu bar, and don’t forget to include calls-to-action.

Focus on the load time

The average time for which the visitors wait to get the website loaded is 2-4 seconds. So, make sure your website loads fast if you want to drive traffic and increase your customers.

– Make the design responsive as mobile phones are more used to access the data as compared to the PCs

– keep the image size low

– No doubt videos are essential but post only the necessary ones and they should be the best

– Embed social media sharing buttons on your website

Let your business website build credibility

As the website is the first thing that customers will see about you, use it to build credibility and trust among the users. Create a portfolio enlisting all your major projects, encourage your happy customers to write testimonials, include links to the magazine or newspaper articles which have featured your business and don’t forget to mention your achievements. All these things will let you build trust among the customers.

Calls-to-action should be clear

Don’t keep the visitors just looking at your website; include clear calls-to-action to take them to the next step. It is the best way to demand action from the audience. Few examples of calls-to-action are- “Buy Now”, “Get more info”, “Get a Quote”, “Call Now”, “Visit Us”, and more.

A website built keeping all these things in mind will definitely help your business establish name and experience growth over the time. Also, you would need to have patience as results will take some time.

If you are also planning to improve your responsive website design approach, it is always better to hire a responsive website designer. Experienced professionals will help you to avail maximum benefits by converting your website into a responsive one. However, if you are on a preset budget, you can use these tricks and tips to improve the design approach.

Why Responsive Design?
Before we start with the designing process, it is important that you understand the importance of responsive web design (RWD). An RWD comes with fluid grid that makes it easy for the website to adapt according to the screen size of a device. Moreover, converting your present business website into a responsive design would be an economical option and the website will look good on the screen of different handheld devices.

Now let’s move forward and list out different tricks that will help you to improve the design approach.

Compress The Features
When designing the best responsive website, make sure you find a program that will help you to compress the page resources. In other words, choose a program that will help you to drop the number of bytes sent per page. This process generally makes it easy for the visitors to browse through the website or access it easily. This will also decrease the loading speed of the website and make it easy to navigate. You can further speed up the things by removing line breakers or excessive white space. Decreasing the file size will keep the things flowing more smoothly.

Remove Unnecessary Content
Content may be regarded as the king in the SEO field, however, removing extra content from your business site will help you to make it mobile friendly. Before improving your business website, remember that some content was never meant to be used in the mobile version. There are high chances that some content and content element would never work in the mobile environment.

If you are not active on different social media networks, it will make sense to remove them from the website. Navigating a website is different on handheld devices and on a desktop, therefore you must understand this difference. Navigating through the smartphones can be difficult and there are high chances that the visitor may get lost. So, get rid of all the clutter that is present on your website.

Know Your Customer’s Requirements
When improving your business website, it is important that you understand the requirements of your target audience. Find out what your potential customers are looking for and make sure you fulfill their requirements. By known about your actual target market, you can easily design different solutions and services that will help your company to remain ahead of the curve. You can also do you own analysis to find out which part of the website is viewed the most and which device is used to view your business site. By having the stats, you can easily do the comparison and take the right decision.

Opt For Mobile First Method
Designing the website by keep your mobile users in mind will make it easy to include all the necessary elements and remove all the clutter. Arrange the content and functionality that must be available to the smartphone users and then progress toward including different elements for desktop users.

Smaller screen size makes it mandatory for the designer to remove all the unnecessary elements. In certain cases, the entrepreneur would like to fill every pixel with different details, however, this will only make the site hard to navigate. So to improve your business website make sure to include only those elements that are absolutely necessary.

Optimized Images
Images form an integral part of a website and one of the biggest problem with full sized images is that they can slow down the website’s speed. Due to the presence of heavy images, the website will take up a long time to load which can make your visitors move on to some other website. Therefore, instead of using high resolution images, scalable vector graphics can be used.

Moreover use the images where they are necessary and make sure to design the logo with scalable vector graphics. You can also use regular resolution images that look like high resolution pictures to attract more customers to your business site.

In The End Performance Matters
In the end what matters is the performance of the website. Content is like Water and thus it should easily adjust to the screen size it is being viewed on. While designing a responsive website, you should never compromise on the quality of the site. The responsive website should have all the important elements that will increase your user’s experience. The website should be simple and have the following features:

• * It should offer the ease of use
• * Content should not be hidden
• * There should be no need to zoom in or zoom out the content
• * Don’t use browser sniffing

Having a responsive design for the business website is seen as an invaluable tool. A responsive design makes it easy for your customers to browse your website from a tablet, desktop or a smartphone. A responsive design also helps you to feed your customers with a small amount of content at a time so that they can easily understand what they are reading.

A well designed website will make it easy for you to convert the customers into potential leads. As a business owner, you are always looking forward to earn money and an RWD gives you a chance to target your customers easily. So convert your website into a responsive one and make sure you do not miss your leads.