Considering the updates of the Google algorithm, the rating of the pages has brought an average fall of almost 67% on the SERP results. A high web traffic, revenue strategies and web conversations have modified the conventional techniques of SEO.

The main effect on the virtual advertising methods due to updates in the working of Google algorithm might affect the basic methods such as:

Panda:
The major Panda updates were launched in 2011 February. Since then, it has undergone many small changes. The focus is to check lower quality pages and prohibit them from getting listed in the Google top ranking pages. Recently Panda was added as the algorithm for Google, which has caused some queries in the mind of web users.

Will Panda directly control the list of the web page ranking? On the contrary, the rumors were that Panda updates will not run in real time environment. What so ever be the structure, but one acceptable truth of the existence of panda is that, we can’t rely on the low quality content. More than the quantity of the website content, the quality matters. It’s of no use of putting lengthy information instead of long files of raw content.

Penguin:
The penguin was updated in the year 2012, to work together with the Panda to improve the quality of the content of the website. One has to be ready to implement these changes. Although the Google emphasis on the quality backlinks profiles organically, yet creative information creation plays a vital role.
By spreading the wings of high quality content links at the different places on the web, the attention towards the content can be created.

Hummingbird:
The hummingbird update came in 2013. To improve the Google’s semantic search capabilities was the main motto behind the updates. The intent and context were the two parameters of the updates. The intent was not to simply catch the keywords, but the importance of the relevant content also increased.
The use of keywords is still very important, but Long-tail keywords became more useful, and intent became crucial.
The content developers need to understand the meaning behind searching a particular keyword.

Mobile Updates
The users were already informed about the major changes which came due to the mobile updates in the year 2015.The new design factors were defined for the content developers and SEO analysts.

1) Responsive design for a mobile page.
2) Site navigation for customers to use with their touch pads and small screens.
3) Avoiding issues like typing wrong words.
4) Easy and simple designing keeping mobile users in mind.

Mobile users also tend to be local-oriented. Content developed for mobile devices should be according to the local SEO and suitable for the use of mobile applications

Quality Update
After the mobile updates, the regular changes are updating the working of the Google Search Engine. These changes are called the quality changes.
After the changes, the sites having high quality original content were rewarded and the sites having low quality content were penalized. Some web pages like Quora got a recognition on the web due to their cautious efforts to publish high context text only. The only way to avoid penalty was to shed off the thin content that is not in the user search.

Also, the working of the site must be error free for high ranking. The pages displaying error messages put the entire site on the risk. The errors like 404 and 501 irritate the users as well as have the bad impact on the working of the search engines.

Rank Brain
Rank brain brought the advanced changes such as the use of Artificial Intelligence and Machine learning into the Search Engines. This system was invented to judge the user behavior forehand and to interpret that result in the way to encounter countless queries each day.

Although the real time working is not explained by the Google yet it is ranked as the third most important ranking signal to catch up with the intent of the user.

With this addition, the SEO processes have become even more technical than ever. No thoughts of your marketing survey are added to the SEO detailing now.

The excitement during the last Week: Panda and the Core Algorithm
Last week, there was a rumour of new updates in the working of the Panda which changed the ranking of numerous websites. Later on, the Google claimed that the changes occurred due to updation in core algorithm. The changes implement a better understanding of the intent and search of high quality content.

By the continuous changes happening around, it is advisable to keep your SEO processes updated.

Conclusion:
Google, is continuously in efforts to provide the quality services at the cheapest cost to the customer’s and vendors. The need of the hour is to implement the following methods.

* Providing high quality content.
* Optimizing your site for the user.
* Earning links rather than buying links.

Every year Google, update technology and the content quality keeps revolving around up and down depending on the different parameters. Google focuses on the user’s requirements than on the rank. The websites focusing on the latest strategies of SEO and provide high quality content will be at lower risk.

Not Knowing What They Don’t Know

The SEO techniques are developed according to the algorithm used by the search engines like Google. As it is a live process, the changes are obvious to happen. The importance is about the fact that how well we are updated with the changes? Are we working in the learning mode? If we have a lenient approach then we will not be able to do SEO.

Not Directly Addressing Bad Numbers

If the reports of the SEO are bad, then you need to explore the issue and try to fix it immediately. There can be fault at the client’s side, at your part and due to old or bad SEO process. One must rectify such issues otherwise a huge penalty is to be paid.

Not Focusing On The Most Important Items To Improve Revenue

SEO results depend on the ranking of the keywords. The main focus is to generate maximum revenue with the use of keywords ranking. A quarterly strategy may prove to be an effective measure to achieve business target. Also, the focus is on the development of good content and good links.

Sticking Too Close To The Contract

The SEO process is followed according to the wish of the client. It is purely a service oriented process in which the final results depend on the client’s rating. If content and service related issue are not resolved, the results will not be favorable.

Not Getting Help Until It’s Too Late

Normally, we can wait up to six months for the SEO results to come. If we don’t get favorable results within this time, we must ensure that the procedure which we are following is right. A senior SEO consultant needs to be hired immediately till we destroy our listing on the search engines forever.

Not Realizing A Client Is Forever

For any business to run for a long time, sincere efforts are required. Since the SEO process is related to direct online performance and real time working , you can not overdo the things, neither you afford to provide poor services. A SEO must try to do his job with 100% accuracy and excellence. If you are not getting immediate results and client leaves, he is sure to come back to seeing your efforts after some time. NO SEO effort goes wasted.

Final Outcome:

If you are a SEO and beginning your career, you are sure to make mistakes. Get the proper guidelines to correct them and become the master with the latest online help provided in times to come. Track the regular changes implemented. The SEO is going to stay for long on the web.

Small business entrepreneurs often believe that SEO is overrated. There are others who have no clue about SEO being a vital part of the online marketing strategy. In simple terms, SEO can either make or break a company. Do you still doubt the power of SEO? Read on to know more about how and why search engine optimization can be one of the most powerful ways to increase your business popularity and why it should be taken seriously.

You Are Like a Needle in a Haystack

If you want to make your online presence felt, it is essential to design and develop a website. Even if you are a small eatery shop, well-established enterprise or a newly opened company, you must have a website. People often say that build a website and your customers will come to you, but this rule does not apply to the internet world.
Having a website without proper strategy is of no use. Your online business is like the world’s smallest needle, which is present in the largest haystack. In such a condition, your customers will never be able to find your business if you just rely on word of mouth marketing or on your business cards.

Here are some reasons that make it clear why you should be investing in SEO heavily:

Affordability

We cannot predict the future or get an answer for the “what if” questions. We cannot make out whether our investments would reap us profits in the near future or not, but one thing is for sure that the SEO will prove to be a great investment for your business. If you have the time, you can do the SEO for your business website yourself.
If you want your website to rank higher on the search engine result pages, it must be optimized according to the search engine requirements. SEO is an investment that will reap you benefits and increase your profits. However, if you do not have the time to do it yourself, you can easily hire a professional and enjoy the benefits.

Customers Search for Your Services

The success of a lot of business depends on its location. You will definitely like to target your audience by opening a shop where they are most likely to be found. The same also holds true for search engine optimization. Customers use a particular keyword to search for the services they wish to buy. With the help of Google we can easily describe the number of people that searched for the services offered by your company.
This is when SEO can help your online business. An optimized website is always visited by a number of people. When you search for a service on Google, you look at the top 5 or 10 results at the maximum. By keeping your business in the top results, you can certainly reap benefits by increasing your conversions.

On Target

You may have come across the billboards around the city as this is believed to be the best way to market your services. For many years, businesses have survived and target their audience in this manner. However, billboards are expensive and are used to target large audience.

This is when SEO can help small business entrepreneurs to effectively promote their services. SEO services are affordable and target a particular set of customers. It can be used for local, national or worldwide advertisement of your company at affordable prices. You can easily reach out to your target audience if you take the first step.
The process of search engine optimization does not work like magic, but it requires some real time efforts to reach on the top of the search engine results. But when compared to several advertising methods, there is no other method that is as affordable and targeted as search engine optimization.

Tangible Results

Traditional marketing techniques such as billboards, magazines, radio or newspapers have limited audience due to various factors. In addition, you cannot even figure out whether your target audience have read your advertisement or not. The only method that can be employed to confirm whether your audience is reading your advertisements is to calculate your sales. If the sales are going up, the method must be definitely working.

Traditional methods may work out if they are planned properly, but online methods, including PPC and SEO are traceable along with being affordable. Different tools such as Google Analytics will help you to determine the popularly used keywords, exact number of prospective clients who are coming to your website, how long they stayed on the site, and various other factors.

What more!! By opting for Pay-Per-Click advertising method, you only pay for those customers who click on your ad. This is an amazing concept that helps small business owners to focus on their target customers easily.

Business Credibility

Why do you shop for a service from a particular brand? Is it because the product is good or is it because of the brand reputation? The reason why people opt to buy services from a particular brand can differentiate as if everything was similar than what would have been the deciding factor?

SEO give credibility to your business as people generally trust the companies that are ranked higher in the search engine results. Top results are believed to be well-established and reputed companies. SEO will provide the sense of credibility to your small business and increase its popularity.

I can go on and on and give numerous reasons behind the importance of SEO for small business. The fact that search engine optimization offers your business a chance to stay ahead of the competitors is enough for small or new business to take up the services. I hope this article has given you an answer to your question and if you are planning to increase your online presence, do so with well planned SEO tactics.