Tag Archives: Digital Marketing

Targeting Competitor’s Branded Keywords – Get Expert TipsTag Archives:

What can be a commonly used tactic across Google Adwords account? It can be none other than reaching your nearest competitor’s names and brands with your stunning keyword strategy. As we all know that using competitor’s name as keywords can be the worst thing at your disposal if you are looking to drive traffic and conversions as your main aim.
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Tag Archives: Digital Marketing

6 Big Mistakes That SEO Rookies MakeTag Archives:

Search Engine Optimization requires experience in implementing the required methods in the most effective way. The writing lists down the 6 common mistakes done in the SEO process:

Not Knowing What They Don’t Know

The SEO techniques are developed according to the algorithm used by the search engines like Google. As it is a live process, the changes are obvious to happen. The importance is about the fact that how well we are updated with the changes? Are we working in the learning mode? If we have a lenient approach then we will not be able to do SEO.

Not Directly Addressing Bad Numbers

If the reports of the SEO are bad, then you need to explore the issue and try to fix it immediately. There can be fault at the client’s side, at your part and due to old or bad SEO process. One must rectify such issues otherwise a huge penalty is to be paid.

Not Focusing On The Most Important Items To Improve Revenue

SEO results depend on the ranking of the keywords. The main focus is to generate maximum revenue with the use of keywords ranking. A quarterly strategy may prove to be an effective measure to achieve business target. Also, the focus is on the development of good content and good links.

Sticking Too Close To The Contract

The SEO process is followed according to the wish of the client. It is purely a service oriented process in which the final results depend on the client’s rating. If content and service related issue are not resolved, the results will not be favorable.

Not Getting Help Until It’s Too Late

Normally, we can wait up to six months for the SEO results to come. If we don’t get favorable results within this time, we must ensure that the procedure which we are following is right. A senior SEO consultant needs to be hired immediately till we destroy our listing on the search engines forever.

Not Realizing A Client Is Forever

For any business to run for a long time, sincere efforts are required. Since the SEO process is related to direct online performance and real time working , you can not overdo the things, neither you afford to provide poor services. A SEO must try to do his job with 100% accuracy and excellence. If you are not getting immediate results and client leaves, he is sure to come back to seeing your efforts after some time. NO SEO effort goes wasted.

Final Outcome:

If you are a SEO and beginning your career, you are sure to make mistakes. Get the proper guidelines to correct them and become the master with the latest online help provided in times to come. Track the regular changes implemented. The SEO is going to stay for long on the web.

Tag Archives: Digital Marketing

5 Digital Marketing Trends To Follow in 2016Tag Archives:

Digital marketing is the online promotion of the business by the digital channels using the advertising and other online methods. Digital media contain websites, social media, radio, television, mobile, etc. In a straightforward way, any type of marketing done electronically is the digital marketing.

This main focus is on person-to-person (P2P) marketing, print advertising and direct online marketing. The traditional marketing is associated with a digital marketing with the things like URL landing pages, QR codes, web banner advertising, online directories, text codes, etc.

The flair of moving toward the digital marketing methods over the traditional methods is preferred by marketing agencies, business owners and the consumer’s itself. Everybody was interested to see the results in the quantify way and digital marketing uses methods like traffic measuring tools, PPC, e-marketing, etc.

The companies can well engage the users in the digital marketing ways like, messaging, forums, chats, etc. The digital marketing budgets are likely to increase in 2016 with the increase of mobile user applications. The single page websites and Google+ pages no longer belong to social media platform in 2016. Apart from this, a major change in search types will be that Bing and Google will have almost equal weight age.

The most adaptive digital marketing trends of 2016 are:

1. Productive Content Marketing

The most approachable method of SEO is going to be the productive use of content marketing. Because the search algorithms are capturing the content origin, type and relevance. The original content will top the search. Hence content marketing is becoming an effective digital marketing method. The good content can increase the leads and the ability to pick the customer’s interest. A new trend of patronizing the content is being followed. The secure and sensible content marketing will be the latest technology of digital marketing in 2016.

2. Extensive use of Mobile Applications

As the Wi Fi is becoming cheaper, the use of mobile users is increasing. Most of the surfing for product search and for communication with the client is done using mobile applications. Therefore, it has become the need of the hour to include mobile services in the online business with the help of digital marketing methods.

Last year, Google released a software to find out the sites which are not not using mobile services for the brand promotions of the products. The latest trend of the digital marketing is to capture the group of mobile users using the same type of services.

3. Paid Search options in SEO trends

As the SEO techniques are becoming a measure to rate the website and hence rating the business growth with the help of digital marketing. The term paid search is the new addition in the arena after Google, Bing and Yahoo, the three most popular search engines shook their hands in 2015. This partnership offered a new way of doing marketing on the internet. The Google AdWords back in Yahoo search will provide more paid search options to cover the entire web search.

A new addition in the web world is the Bing search launched by Microsoft with Windows 10 and Microsoft edge browser which will definitely going to capture market in 2016. This will be a new paid search option, which will increase the reliability of the digital marketing results.

4. Wide use of Video Marketing

The YouTube remained a key player in convincing the people by doing promotion through videos in the digital marketing methods in 2015. The trend is going to get a hike in 2016. it is seen that the video watching attracts more customers. Also the companies can define their thoughts in a better way. A two-three minute video describes the entire product whereas reading 2-3 page information consumes at least 10-20 minutes. Therefore, there will be a wide use of videos in the personal websites too in 2016.

It is seen that the video storytelling is a much easier method of digital marketing than the online advertising. It is more realistic and involves real information display on which the user can rely.

5. Using Marketing Analytics

The digital marketing methods have taken over the traditional methods by applying only one strategy, knowing the customer in a better and faster way. This helps in the decision making process of the company for the promotion of a brands. The company adopts many methods for promotion, Which one is successful and which method did not work. The digital media monitors quickly and displays the results in a quantified manner. Hence the strategies and campaigns of doing business in an increased profitable way keep changing quite oftenly. The marketing analytics will be more developed to make decisions and strategies.

As the technology will keep changing, these trends will also keep on changing. But definitely these will provide an edge to enhance and explore new methods in digital marketing. We must wisely implement each trend to ensure that they return the investment and slowly give the profit by generating qualified leads and traffic.