This breaks down roughly into two questions, ‘When’ and ‘How’.
When is it right to introduce bots in your business:

1. Similar questions: As a business, if you are starting to see similar questions be asked over a long time, this is an indication you can introduce bots.
2. Products don’t require much description: When the products you’re selling are those which don’t require much description or which are known quite well by the customer like the household items which the customer doesn’t have to research about.
3. Customers need uncomplicated information: When the information required by the customer is simple in nature.

How it helps customers:

1. Similar questions: As a business, if you are starting to see similar questions be asked over a long time, this is an indication you can introduce bots.
2. Products don’t require much description: When the products you’re selling are those which don’t require much description or which are known quite well by the customer like the household items which the customer doesn’t have to research about.
3. Customers need uncomplicated information: When the information required by the customer is simple in nature.

How it helps customers:
1. Assist buyers in shopping: A chatbot can effectively assist multiple buyers in shopping at the same time. This can be done by providing them with multiple options to shop from when they need to look into your product catalogue.
2. Assist in ordering food: If you own an online food delivery service, chatbots can effectively assist you in making the orders which is already employed by several companies in the food industry.
3. Accept payments easily: Chatbots are able enough to take payments from paypal accounts of customers. Hence it need not redirect the customer to a payment page and make the same in the chat window.

How it helps your Digital Marketing

1. 24×7 availability: With its availability 24×7, chatbot marketing is an effective strategy for marketing.
2. Saves a lot of time: The ability to assist multiple customers at the same time saves you a lot of time and workforce. A chatbot sequence can run across multiple platforms and can serve thousands of clients at a time
3. Reasonable: Applying a chatbot software will cost way less than what it will cost you to employ the same amount of workforce that can assist you in customer service.
4. Swift: A chatbot can assess the situation faster, graze through a large amount of data and can provide information faster to the customer.
5. Retrieve answers faster: A customer will be engaged as soon as they send a message thus saving a lot of time in the process.
6. Provide better customer service: Since Chatbot is essentially an AI, it will never do things out of its code. This means a chatbot will be calm, composed and patient while engaging the customer. This will invariably increase your customer service rep.
7. Analyze the data better: Every customer that interacts with the chatbot has their information analyzed better. This means that the customer needs and information can be received as a report to the business and they can tailor it according to the customers need.
8. Fun: At the end of the day, it is so much fun to engage with an AI and realize how far along technology has come.

“ Thus a Chatbot can effectively make your business a 21st century friendly, futuristic and effective with the application of a single software. “

With so many tools out there, choosing the right one which serves your specific needs is quite difficult. For finding a perfect one, you need to keep in mind some of the most essential factors given below which will help you to choose right data visualization tool.

1. D3.js-

D3.js is a well-known data visualization library. It provides developers with a facility to create complex charts and graphs easily. D3.js uses open web technologies such as SVG, HTML, and CSS.

It is important to note that D3 is designed for modern browsers. D3.js do not work with old browsers-anything before IE9.

2. Tableau Public-

Tableau is easy to use, capable, and free data visualization tool. It is available with an arsenal of graphs, maps and charts. This tool is non-developer audience favorite tool.

The free version of Tableau attaches a big footer of Tableau branding in the charts. Non-commercial users may be ok with that but for other paid version of same charts are also available without big footer of tableau branding in the charts.

3. FusionCharts-

FusionCharts works easily with both XML data and JSON formats. This particular data visualization tool has a collection of more than ninety charts and 960 maps which serves all requirements of developers as well as professional data visualization experts.

4. Charted-

Charted is available with a clean user interface amongst all the charting tools. It is extremely easy to use as well. For using it, all you have to do is upload a Google Sheets link or a CSV file, and it will generate the chart for you. Moreover this particular tool also it refreshes your chart every thirty minutes, so your chart’s data source remains fairly up-to-date.

5. Flot-

It is a well-known and an easy-to-use charting library which provides high-quality charts and graphs. It also allows advanced user-interactions like zooming, panning, resizing, switching a data series on and off and much more. Flot has a wide variety of other user-created plugins available such as from new plot types to advanced labels.

6. Google Charts-

Google Charts is user-friendly and compatible with all browsers and platforms. It consists a wide variety of data visualization types. From simple line and bar graphs to complex hierarchical tree maps. Google charts are perfect for almost any project.

Are you in a search of some of the best free data visualization tools? If yes, then go through these above mentioned some of the best tools. These data visualization tools will surely boost your business growth by providing your data high-quality visuals while designing.

Since the very beginning, it has tried to have the data and websites ranked and sorted in order to bring the user a better search experience. The world saw a digital revolution when desktops and laptops took over our lives and people looked for anything and everything on the internet. Google became a hero by helping people do just that. However having seen the devices being shifted from a desktop to a more mobile-based platform, Google saw the issues pouring in.

For a while now, Google has been ranking websites based on its desktop-based content. Which meant if a user looked up a service or a product, the user will end up with search result based on the rank its desktop site has received which will mean, no matter how limited and lose the mobile content is on the website of the product or the service, it will end up as the top result. Opening that will only bring sorrow to your eyes and an ungrateful search experience.

To halt the same, Google decided to shift primarily on the mobile-first index.

What does this mean?
Well to put it simply, the search listings created by Google will be ranked on the basis of the content the mobile version of the website shows.
The mobile-based web app will be the primary search engine index. The results will be fetched while looking at the web through the eyes of a mobile and not a desktop anymore.

How did it change?
The Progressive Web Apps are to be blamed for the same.
What PWAs do is they download an app shell and a configuration file on the device. This made the website act like a native app while dynamically being a web page. To make it easier to understand, a ‘web app’ can turn into a PWA by simply adding a few extra files and functionality which makes them a Javascript-heavy website acting like a native app.
The PWAs are important as the Android OS treats them same as the native apps. A few of them have been added to the Play Store too. A website with an app icon, without an address bar, functional both on and offline is a great way to have them be discovered on the web while being fully functional at the same time with minimum overhead.

But what if you don’t have a mobile site?
Google doesn’t want you to worry about it. If the mobile site doesn’t exist, it will simply move on and have your desktop site be crawled. Google said: ”If you only have a desktop site, we’ll continue to index your desktop site just fine, even if we’re using a mobile user agent to view your site.”

What if the mobile and desktop site has a huge difference?
If your mobile site has data extremely minimal as compared to your desktop site if have to be a little cautious. The page 1 of your mobile site needs to have the same amount of content as your page 1 of the desktop site or else the mobile version will be assessed by Google.
So it is imperative if you have a mobile site to work on it since it will be the one indexed at a higher priority.

Will this change the rankings dramatically?
Not likely though. Gary Illyes and Paul Haahr from Google have said that in the grand schemes of things, the rankings won’t be affected a lot. The real reason indexing is being modified is to make the mobile search experience better. Even though it is still too early to say but in the long run, there’ll not be a lot of changes in the rankings.

When will we fully see it in action?
Months from now. The full rollout still requires a lot of time. Google however will keep using the mobile-indexing for a few users. There will be a lot of testing based on the previous searches hence it is still too early to say. If the results are favourable it might be pushed out sooner. At the same time, if there’s any fault with the algorithm, they might just push the entire thing back.

How will the mobile rankings be affected?
According to Google, the website, not owning a mobile-friendly content will not do so good.
Currently, even the mobile-based searches are working on the desktop-friendly indexing which pumps out content differently for desktop and mobile. On top of that, a ranking system will be used that is mobile-friendly.
This will boost the mobile listings. On it the content that not mobile-friendly wasn’t performing as well. With the new update, the initial content will be mobile-indexed and then a mobile-friendly boost will be applied on the results which will separate desktop and mobile-friendly content.

Does Google view your mobile content?
The best way out to look at this is to use Google services. Go to fetch and render tool in Search Console. You need to specify mobile: smartphone user-agent. The result is fetched and rendered, what you see is what Google sees and indexes from your mobile site.
If you see any issues in the content, you need to fix it from your end.

Your mobile will define the Ranking signals
As in the past, your desktop signals defined the rankings of your website; speed of your mobile site will define the ranking of your mobile and desktop site from now on. Since more and more users are using mobile devices for searching, the desktop rankings signals will become obsolete and Google is aware of that.

Will we see two different indexes?
Google doesn’t plan for it. In the longer run, they are planning for a single indexing, either mobile or desktop.
With the passage of time, there will be experimental searches will be done based on mobile-indexes on a number of users devices which none of us would have the control over.
If in the long run mobile-indexing seems to be appropriate and user-friendly it will take over. However, it if doesn’t seem to work well, Google will go back to desktop-indexing.

When Will we start noticing the change?
We won’t be able to. According to Google, there’ll be very little to differentiate and we might not be able to see any change at all which they are aiming at. It won’t be region-specific so there will be no way to tell where it would be applied first. It would be a global rollout.

Anything else will be seen in the time to come. There are still a lot to presume which won’t be judged until the mobile-indexing is rolled out. So we just need to sit and brace ourselves for the yet another revolutionary change, yet again by Google.

Magento is the most effective CMS for online stores. Nowadays, whether its a large, medium to small commercial enterprises everyone has started using Magento for boosting the business growth. It is a versatile, secure, reasonable, and easy-to-use platform. In comparison to any other e-commerce software, Magento offers a wide range of features. It provides features on all segments, be it marketing or customer segmentation.

10 best reasons which prove that Magento is perfect for developing an e-commerce website are:

1. Highly scalable
Magento is highly scalable. It is a perfect for startup businesses and giant corporations. No matter what kind of e-commerce enhancements you need, Magento will for sure not disappoint you. It enables accessibility on mobile devices and drawing more prospective customers to the e-portal.

2. Open source platform
It is an open source platform which means that you can easily install it without paying any cost. For using this platform, you just need to pay for the hosting and development of the website

3. Provide flexible and standard customer experience
Standard and flexible customer experience is the base of success for a successful e-commerce site. Magento developers generate high-quality and appealing user experience suitable for all types of devices. In order to reach specific business requirements, it allows developers to easily add customized back-end workflow.

4. Payment
For making the payment process safer and easier, Magento has teamed up with Authorize.com and PayPal. Everyone appreciates the payment system offered by Magneto-Built websites. It allows guest checkouts or shipping to other addresses by one-click pay option.

5. SEO-friendly and marketing privatization-
Magento is SEO-friendly. It is available with a bundle of SEO features including site maps, search engine friendly URLs, layered navigation, meta-tags, URL writes, and descriptions.

6. Security
All the Magento websites are PCI compliant, which means that all customer details, such as personal or credit information, is within a secure environment. Magento owns a security centre to sort out hiccups in your website. You can ask Magento for any assistance.

7. High-quality mobile optimization
Magento has great contribution in mobile optimization. Mobile optimization has become essential for the businesses to survive with Magento. As, HTML5 capabilities are also supported by Enterprise, and Community editions of Magento for better mobile optimization.

8. Multiple online stores
As we know Magento is one backend CMS. It permits entrepreneurs to easily create multiple online stores. Using this amazing feature, you can control all of your billing tasks, inventory customer records etc with one single dashboard.

9. Cross-browser compatibility
Cross-browser compatibility is one of the best features of Magento. It enables high accessibility feature on different browsers which prevent any limitation on its usage.

10. High Performance
Magento improves the performance of the site. It excels in both page speed load and query processing time for measuring high performance for an e-commerce platform. It improves the performance of the site.

A final takeaway
When you will build your online store with Magento, you will notice better customer service, increase in conversion rates, and, above all, the trust of your customers. Each business is different, therefore it is very important to build a 100% original scheme. For this, Magento is just perfect for the good growth of e-commerce business.

Internet is one of the best platforms using which you can get more and more customer. The main focus of your business should always be your customers. But for establishing your brand awareness, you need to reach them effectively and these days, it’s possible with the help of Modern marketing.
Some of the best modern marketing trends which you can follow to boost your business are-

Focus on Value, Quality, and Customer Satisfaction-

Nowadays, customer before purchasing products, properly verify about them. They verify its quality and value before placing an order for it. Therefore, as a manufacturer or business owner, always focus on building products of high-quality at reasonable price rates for making your customers satisfied.

Build relationship with customers-

By providing high-quality service to your clients, you can build long-term relationships with them. These days, large organizations, maintain, create and update large customer database which contains lifestyle, demographics, buying habits, a degree of responsiveness, past experience of their clients. They design different offerings to delight their customers who remain loyal to them. So, you can also do the same and make good relationships with your customers for availing your services for a long time.

Focus more on local market planning and global thinking-

Organizations must think globally but act locally. Nowadays customers are cosmopolitan. They want everything perfect of international standards. Therefore, a large number of organizations pursue markets beyond their borders. They need to adapt their offerings as per the cultural prerequisites.

More Emphasis on Networks and Strategic Alliances-

A company cannot satisfy customers without the help of others. It lacks adequate requirements and resources to succeed. Organizations need to involve in partnering with other companies for increasing their network and achieving success. It is important to note that, senior managers at top-level spend most of the time in designing strategic network and alliance for having profitable partnerships with other organizations.

Are you looking for an organization who will help you to boost your business growth with modern marketing tricks? If yes, then choose Thinsquare. Here you can get marketing services at affordable price with good quality. Thinsquare has a team of expert members who work with full dedication using advanced tools and technology for providing quality service.

When it come to social media marketing, creating a brand awareness along with generating traffic and lead generation is quite essential. For selecting right social media channels promoting your business, focus on what type of services you offer and who will be your target audience.

Here below are some of the best social media marketing strategies using which you can create your brand awareness-

Get Visual-

If you want your content to be noticed among people then, you will have to publish eye-catching content along with amazing visuals in it.

It is important to note that sites having attractive visuals get more traffic and leads as compared to sites who don’t post visuals. (Learn these 8 Content Marketing Skills You Need to Excel In). When you will attach different attractive images then, grabbing the attention of people will become quite easy. Therefore always focus on posting relevant images to your site.

Get the Right Mix of Engagement and Action-

Getting the mix of engagement and action is important. Mixing engagement with action will sometime proves to be the best method for generating more traffic for a business. One of the best examples of the right mix of engagement and action is adding a link to a website to a blog post. Engagement posts can be a topical or a funny post, just to get a positive reaction or just to provoke thought.

Go beyond services and products-

Sometimes selling a good product or service isn’t always enough for prospects. Customer value transparency, honesty, and authenticity from organizations. Different services which clients usually expect from a service provider are-

Consider Co-marketing-

Co-marketing is a partnership between two organizations where both of them jointly market each other’s products. For example, a game software company can do a partnership with an organization who manufacture video cards. They both can further market each other’s products.

With help of co-marketing, brands can easily get additional reach and exposure. Researching your target audience’s likes behaviors and demographics can uncover other organizations to potentially work with on marketing campaigns.

Experiment with Social Profiles-

Experimenting and testing with features of each social media platform is fun. For e-commerce retailers, Facebook can be a favorite because of availability of many tab options on a page, such as an email sign-up forms, shopping, offers, and the ability to drive traffic to a website.

Want to generate your brand awareness among people for getting huge traffic and leads? If yes, then go through these above mentioned some of the best social media marketing tips.

If you looking for a reliable social media marketing services provider who will help you to take your business to next level then choose Thinsqare. We have expertise team members who work with full dedication using advanced tools and technology for providing quality service.

Can you imagine getting up tomorrow morning and after weeks or months of work to find that someone has hacked the web? I prefer not to think about it.

To try to avoid that, today I bring you 8 simple tips (some more than others) to improve the security of your website in WordPress. You know, better safe than sorry.

Securing 100% a web created with WordPress is almost mission impossible. In the end, if someone insists on accessing your website and has the necessary knowledge, one way or another, it is likely to succeed.

Many people are collaborating on the WordPress code, many WordPress plugins, and WordPress themes developed by third parties and it is very easy to see a bug somewhere that makes life easier for hackers.

Our goal today is to put it as hard as we can for the hackers. If they want to come in, to cause damage, at least we would stop them.

We must continue to search for bad links. Moreover, if someone wants to access that website, these details will be the first to look for.

To avoid this kind of things and improve the security of your WordPress, we will see immediately a series of very simple tips, accessible to everyone, that at least will make things a little more difficult to the next hacker that is posted on your website.

So without any further ado, let’s get to it.

1. User Name
It may seem very obvious, but you would be surprised how the typical admin user still accesses the site.
You should avoid this type of user (admin, administrator, editor, etc …). Similarly, avoid using your name or any reference to the domain of the site.

In general, you should avoid any username that can be predictable.

Keep in mind, that brute force makes many of the unwanted access to WordPress and such type of usernames, will be the first to try.

In computing, it is called brute-force attack, how to recover a key by testing all possible combinations until you find the one that allows access.
This is achieved with programs that load a list of users and passwords, which are more frequently used and is responsible for testing all the combinations one by one until you find the correct one.

You have to distinguish between username and alias. WordPress, by default, uses the username as the name that is displayed publicly and this is something that you should change. To do this, access to edit a user and you will see a section.

The username, as you see, it is gray, and you can not change it. However, you can put an alias on the field for it and then in the drop-down of the name to show choose the alias.

2. Secure Password
This one is important, too. However, there are still people who use passwords as a ‘password’ or ‘123456’.

What should a secure password look like?

-Must be at least 8 characters. It should be alphanumeric .”Contain lower case letters, capital letters, numbers and punctuation marks.”

– Do not use personal information on it. No dates, names of couples or children, etc…

A good password should look like this: Ow\SoJs2 and embroider it; you should have a different one for each service you use. It is obvious if you use the same in all services, the day that someone might discover one, discover them all. And really, it is worth losing some time with this; we do not realize how important it is until it happens to us.

3. Update WordPress, theme, and plugins regularly
Update both WordPress and the custom WordPress theme and plugins you use as soon as there are new versions. More often, during the updation, we would discover bugs and bugs in the code that can allow unwanted access to our installation.

WordPress developers strive to detect and fix these bugs as soon as they appear and launch a new version of their code to fix it. This is why it is important to keep our system updated as if it were an operating system.

4. Use Original Themes and Plugins
The one who has never downloaded a pirate program, raise your hand. The temptation to get something unpaid is great, and WordPress themes and plugins are no exceptions.

The problem of piracy, in this case, is that often the original themes and plugins can carry scripts and malicious code that can ruin your website in a matter of seconds.

Think about it for a moment. Why would anyone bother to buy a theme and then share it with everyone? There are many good faith people out there, but this much?

My advice is to use only original WordPress themes and plugins downloaded from the official websites or let the WordPress Development companies help you in this regard.

5. Protect wp-admin from the control panel
This is very simple and can save you a lot of headaches. It is about protecting the wp-admin directory from your server-level control panel so that it can only be accessed if the user and password for that directory are known.

To do it in C-Panel which is one of the most used, and similarly, it is very easy to do in any control panel of your provider.

Access your C-panel. Go down to the security section. You will see it.

Go to Directories protected by password and a window will open where you can choose the directory to protect. Choose wp-admin, and you will see the screen to configure. It is very simple to protect c-panel directory.

At the top mark the box to protect the directory and choose the name of the window that will appear to ask for username and password.
At the bottom, we choose the username and password. Add authorized user button.

What will happen after protecting the directory? – That first you will have to enter the user and password that you just created to access the directory and once authenticated, you will be able to access the WordPress login. Let’s say you will have a double check to access the administration of your website.

6. Perform backups regularly
It is important to make backups of your website periodically. At least once a week.
The simplest way to do it is through a plugin. It helps you to automate your backups and even send them to a system in the cloud like Google Drive or Dropbox.

UdraftPlus
BackWPup
BackupBuddy

The three are quite alike and work just as well. I would like to explain how they work, but it might start to look like a chapter of the Bible. I will explain it to you in detail in another article.

7. Limit login attempts
This is as simple as installing a plugin. For example, we limit the number of failed attempts to 3, if someone misspells the user and pass 3 times, you will not be able to try again after a predefined time. What do we get with this? Hindering the brute-force attacks is important. These attacks are based on trying the login countless times until you find the right combination. If we limit login attempts, we are protecting ourselves from such attacks.

8. Change the prefix of the tables of the database
One of the problems of WordPress is a number of bad links it gives visitors with intentions of dubious morality. Another of these bad links are the prefixes of the database tables. If someone wants to attack your site using a SQL injection, the first thing to check is if the prefixes of the tables are the ones that come by default (which is something that very few people change). If so, as tables are known, you already know all (or almost all) tables in your database.

The first option and the easiest is to change them when you install your WordPress. If you use an automatic installer of the hosting that you have contracted, surely you can not modify them but if you hire WordPress developer to install WordPress manually.

As you can imagine, these are not all the steps you can take to secure your WordPress installation, but they are the most important ones. To make your WordPress secure, there are WordPress Development companies that provide their services at affordable prices.

Well, if you want to be successful in your PPC campaigns then you will have to use new methodologies with old one. For this, you need a good strategy for driving big improvements in your ad’s performance.

One of the most important attributes of a successful PPC manager is the ability to incorporate new technologies in existing management strategies. Therefore, we have designed this article in such a way that it will keep you up to date about latest testing methodologies which will help you to improve your PPC ad performance.

Some of the best testing methodologies used for improving PPC ad performance are-

The first word (verb) in your call to action

No matter in which industry you are, you will get a different type of users. Some users will perceive ads as helpful, and some will believe they are not relevant for them. A big difference-maker in the interpretation of your digital presence is how you are asking the user to engage with your brand.

It is important to note that the first word in your call to action can either make or break someone’s encounter with your brand. Therefore, optimize that first impression by testing the first word in your CTA.

Promotional quantification method

Knowing how your users respond to your promotional efforts is essential for an optimized advertising campaign.

We have seen clients drive drastic changes in sales figures and click-through rates by adjusting how they approach their promotional language. So, promotional quantifications are best if you want to improve your PPC ad performance.

Multiple descriptions that use AdWords IF functions

Using A/B testing methods for incorporating new technologies is really very important.

Think about writing description variations which contain both desktop and mobile version. You won’t be able to test which particular is shown but you can create several descriptions, each of which is optimized for device or audience, and measure which variation works best as a whole.

The placement of your call to action

Depending on the stage of the buying process and category of your business a searcher is in, you may need to vary the placement of your call to action. This is a perfect example of why multivariate testing is so important. A multivariate test will permit you to uncover the optimal placement of your CTA for each audience individually.

Headlines that use ad customizers

If a portion of your search Headlines doesn’t contain a piece of dynamically inserted content, you are probably leaving money on the table for two reasons:

They aren’t flexible enough to implement ad copy tests across campaigns/ad groups.

Your Headlines probably aren’t specific enough to your ad groups

Therefore, make sure to keep in mind these two essential points for improving ad performance.

Landing page testing
If your landing pages are set at the ad level and you have created 2 different landing pages which you need to test then you can use the same ad with both destination URLs.

You can also try it using multiple variations of ad creative. For example, performing a multivariate test with two descriptions and landing pages.

These above-mentioned testing methodologies are some of the best methodologies which are widely used for boosting PPC ad performance. If you want to improve your PPC ad performance then you can also choose Thinsquare. Thinsquare is a website designing and development organization. Expertise team members of Thinsquare are specialized in providing high-quality of work in affordable price.

The actual process of right Facebook advertising is quite difficult. Some organizations don’t understand the right process and end up with poorly optimized adds on Facebook. Therefore, you must be aware of the most common Facebook Add mistakes, in case you are managing promotions on your own.
Some of the biggest Facebook Ad Mistakes which you must avoid are-

1. Not Understanding Ad Objective
Setting a marketing objective is a first basic step which is essential for creating an ad on Facebook. For choosing a right objective from different available objectives, first of all, decide the end-goal for the ad. Selecting a wrong objective will not only send you down the wrong path in the ad management but also results in spending money on something which you must not.

2. Targeting the Wrong audience
One of the best components which you must use to get a successful ad campaign is to target audience. You can make it possible with help of platform’s intuitive audience tool. using this tool, you can make a choice about whom you want to display your ad.

3. Advertising to people who already purchased your products-
This happens too often. For avoiding this problem, make sure to go through these below-mentioned points-
Go through offers which you will be going to promote in your ad.
Avoid those who already purchased your products by creating a list of them.
You can also use the custom audience option to exclude these individuals from seeing your ad.

4. Neglecting the importance of Images-
Always choose the image which will be appropriate for your Facebook ad because images are responsible for 75 to 90 percent of ad performance.
Users usually get attracted to attractive images relevant to the services which they are looking for. If they found image appropriate, only then further they read the content.

5. Too much text on the images
You must always be careful about the text which you place on the image. Always place relevant and to the point content. Placing too much content on the image will not only decrease conversions but also you need to pay more money for it. Therefore, always focus on quality rather than focusing on quantity.

6. Choose catchy and appropriate headlines-
Make sure headline of your ad must be catchy and attractive. Headlines which consist 40 or less than 40 characters get successful in receiving more engagement. So, make sure to focus on headlines which consist characters less than 40.

7. Having no clear value propositions-
Your Facebook ad should have right value propositions. For ensuring that your ad must have a value proposition, focus on Clear and easy to understand content, communicate results which a user will get from purchasing your product or services. Also, don’t forget to explain, explain how your product is different or better than the competitions.

8. Forgetting to Use Facebook Pixels
Facebook Ad pixels are an amazing way to measure results on the website. Using these Facebook pixels, you can improve the quality of your Facebook Ad.
Three essential benefits of using Pixels are-
Optimize your ads for conversions
Building custom audiences from your website so you can re-market to them
Track conversion on your website or event page and attribute them to your ads

9. Not adding captions to video ads
According to one survey, 80% of people reacted negatively to both the platform and advertiser when a video automatically plays with sound. Facebook found that 41% of videos were essentially meaningless without sound, effort, rendering the time, and cost you put. Typo graphing and captioning your video ads is helpful in increasing view time. Therefore, make sure to add proper captions on the video for ensuring its quality.

10. Delivering ad when no one is online
Adjust the delivery time for your ad for getting appropriate results. Don’t waste your budget on low traffic times. Make sure to deliver your add when the targeting audiences are online. For this, you can choose specific day and time.
Use these above-mentioned tips for avoiding mistakes which you had in your past. These above-mentioned tips will surely help you to save your time and money.

There are a number of ways by which you can generate more leads, like sponsoring events, creating infographics, creating engaging content and more. No doubt all these strategies are effective but if you want to generate too many leads as fast as possible, these strategies would not work as desired. And this is the moment when lead generation tools come in use. There are many lead generation tools that you can use to generate leads and increase conversions. These tools will definitely take you to the next level of lead generation and conversion.

Here we are listing the top 10 lead generation tools that you can choose from for getting the desired results.

1. Winbounce

Winbounce is a lead generation and conversion optimization tool that lets you offer an enhanced experience to your website visitors. Its customizable widgets let you create notification forms, subscription forms, share and follow buttons to tailor the needs of your target audience. It lets you approach your visitors personally and thereby, reduce the bounce rate.

2. OptinMonster

OptinMonster is a lead generation tool that aims at converting your website visitors into customers and subscribers. It lets you create high converting forms through simple drag and drop option. Not only you can engage your customers through interactive forms but you can also measure the results that which forms are performing good. It offers integration with all the major email marketing platforms.

3. Quora

It is a question-and-answer website where community members create questions and answer those questions. You can use it to ask the questions related to your services and products. Then by providing well-explained answers, you can increase your brand’s awareness. You can create your own questions or can give detailed answers to the questions asked by others.

4. AeroLeads

It is a powerful lead generation tool that you can use to find leads as per your unique requirements. It provides you the contact details of the leads within 48 hours. You can use AeroLeads to collect the contact details from all over the world. It integrates effectively with MailChimp, SalesForce, HubSpot, PipeDrive and Insightly.

5. PureChat

A real time lead generation tool to help you in driving more sales. It keeps your visitors on your website for longer and thus, reduces the bounce rate and improves the page rank. It lets you chat with the qualified leads through the live chat box. PureChat also provides you other information like the page where the particular visitor is, from where he was referred and whether he has talked to your team before or not.

6. Lead Forensics

LeadForensics tracks visitor’s IP address to detect from where your website is being accessed. It is beneficial to get this information in the case visitors do not fill the inquiry form. By knowing who has visited your website, you can approach them personally. As they would be familiar with your business already, you would not only be able to increase the leads but the conversion rate will also increase at a fast rate.

7. ActiveCampaign

It is an email marketing tool that lets you track every small interaction with your leads and then use the information as triggers for email marketing campaigns. Every time a lead visits your website, you can inform your sales team to approach them. You can also follow your cold leads and then build email campaigns to convert them into warm leads.

8. Qualaroo

Qualaroo lets you have a better understanding of your websites visitors and their requirements. It not only helps you to generate more leads but also assists you in the growth of your customer base. You can interact with your visitors a number of times during the sales process and thus, can generate more leads. And by delivering a better experience to the website visitors, it helps you in increasing the conversion rate.

9. LeadFormly

Lead capture forms make a significant impact on the overall performance of your marketing campaign. LeadFormly assists you in the creation of high-converting lead generation forms. You can use it to create interactive and appealing lead forms as per the needs and behavior of your target audience. Also, it gives you regular insights to let you know that how each of these forms is performing.

10. PadiAct

PadiAct helps you analyze your visitors’ behavior. It lets you add an email signup form to your website by utilizing which you can differentiate the users who visited your website for the first time, have visited at least 3 pages, spent over 30 seconds and other types of details. By getting all this information, you can easily get to know that which of your pop-ups are performing good and which not.

If you want to get the best results from your marketing efforts, you can try any one or more of these tools. These advanced tools will let you concentrate your marketing efforts on the right strategies and thereby, get the desired results.