Website Designing & Development Blog » Digital Marketing https://www.thinsquare.com/blog Thu, 08 Feb 2018 13:09:28 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.22 How to use Chatbots in Digital Marketing? Here is Detail Guide https://www.thinsquare.com/blog/how-to-use-chatbots-in-digital-marketing-here-is-detail-guide/ https://www.thinsquare.com/blog/how-to-use-chatbots-in-digital-marketing-here-is-detail-guide/#comments Thu, 08 Feb 2018 13:09:28 +0000 https://www.thinsquare.com/blog/?p=389 Continue reading How to use Chatbots in Digital Marketing? Here is Detail Guide ]]> Bots are taking over the internet slowly and steadily. According to a 2016 report, over 50% of all traffic generated on the internet was generated via bots which means bots have been active for a large period of time now. Capitalizing on this situation seems to be the best move right now as the existence of ‘Good’ bots makes our lives easier.
As a business owner, it is imperative to know that bots can assist you with a lot of things in your business. From customer service to digital marketing, they can achieve what a team of humans can’t, single handedly. Let’s look how they can make great contributions to our ever evolving business:

This breaks down roughly into two questions, ‘When’ and ‘How’.
When is it right to introduce bots in your business:

1. Similar questions: As a business, if you are starting to see similar questions be asked over a long time, this is an indication you can introduce bots.
2. Products don’t require much description: When the products you’re selling are those which don’t require much description or which are known quite well by the customer like the household items which the customer doesn’t have to research about.
3. Customers need uncomplicated information: When the information required by the customer is simple in nature.

How it helps customers:

1. Similar questions: As a business, if you are starting to see similar questions be asked over a long time, this is an indication you can introduce bots.
2. Products don’t require much description: When the products you’re selling are those which don’t require much description or which are known quite well by the customer like the household items which the customer doesn’t have to research about.
3. Customers need uncomplicated information: When the information required by the customer is simple in nature.

How it helps customers:
1. Assist buyers in shopping: A chatbot can effectively assist multiple buyers in shopping at the same time. This can be done by providing them with multiple options to shop from when they need to look into your product catalogue.
2. Assist in ordering food: If you own an online food delivery service, chatbots can effectively assist you in making the orders which is already employed by several companies in the food industry.
3. Accept payments easily: Chatbots are able enough to take payments from paypal accounts of customers. Hence it need not redirect the customer to a payment page and make the same in the chat window.

How it helps your Digital Marketing

1. 24×7 availability: With its availability 24×7, chatbot marketing is an effective strategy for marketing.
2. Saves a lot of time: The ability to assist multiple customers at the same time saves you a lot of time and workforce. A chatbot sequence can run across multiple platforms and can serve thousands of clients at a time
3. Reasonable: Applying a chatbot software will cost way less than what it will cost you to employ the same amount of workforce that can assist you in customer service.
4. Swift: A chatbot can assess the situation faster, graze through a large amount of data and can provide information faster to the customer.
5. Retrieve answers faster: A customer will be engaged as soon as they send a message thus saving a lot of time in the process.
6. Provide better customer service: Since Chatbot is essentially an AI, it will never do things out of its code. This means a chatbot will be calm, composed and patient while engaging the customer. This will invariably increase your customer service rep.
7. Analyze the data better: Every customer that interacts with the chatbot has their information analyzed better. This means that the customer needs and information can be received as a report to the business and they can tailor it according to the customers need.
8. Fun: At the end of the day, it is so much fun to engage with an AI and realize how far along technology has come.

Thus a Chatbot can effectively make your business a 21st century friendly, futuristic and effective with the application of a single software.

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Be Prepared for the Google’s Mobile-First Index! Here is Everything You Need to Know https://www.thinsquare.com/blog/be-prepared-for-the-googles-mobile-first-index-here-is-everything-you-need-to-know/ https://www.thinsquare.com/blog/be-prepared-for-the-googles-mobile-first-index-here-is-everything-you-need-to-know/#comments Tue, 09 Jan 2018 09:40:56 +0000 https://www.thinsquare.com/blog/?p=375 Continue reading Be Prepared for the Google’s Mobile-First Index! Here is Everything You Need to Know ]]> Google has always been the game changer when it comes to providing inventions or products across the internet platform. While being a search engine at its core, Google has always tried to create better algorithms to make the search experience easier and efficient.

Since the very beginning, it has tried to have the data and websites ranked and sorted in order to bring the user a better search experience. The world saw a digital revolution when desktops and laptops took over our lives and people looked for anything and everything on the internet. Google became a hero by helping people do just that. However having seen the devices being shifted from a desktop to a more mobile-based platform, Google saw the issues pouring in.

For a while now, Google has been ranking websites based on its desktop-based content. Which meant if a user looked up a service or a product, the user will end up with search result based on the rank its desktop site has received which will mean, no matter how limited and lose the mobile content is on the website of the product or the service, it will end up as the top result. Opening that will only bring sorrow to your eyes and an ungrateful search experience.

To halt the same, Google decided to shift primarily on the mobile-first index.

What does this mean?
Well to put it simply, the search listings created by Google will be ranked on the basis of the content the mobile version of the website shows.
The mobile-based web app will be the primary search engine index. The results will be fetched while looking at the web through the eyes of a mobile and not a desktop anymore.

How did it change?
The Progressive Web Apps are to be blamed for the same.
What PWAs do is they download an app shell and a configuration file on the device. This made the website act like a native app while dynamically being a web page. To make it easier to understand, a ‘web app’ can turn into a PWA by simply adding a few extra files and functionality which makes them a Javascript-heavy website acting like a native app.
The PWAs are important as the Android OS treats them same as the native apps. A few of them have been added to the Play Store too. A website with an app icon, without an address bar, functional both on and offline is a great way to have them be discovered on the web while being fully functional at the same time with minimum overhead.

But what if you don’t have a mobile site?
Google doesn’t want you to worry about it. If the mobile site doesn’t exist, it will simply move on and have your desktop site be crawled. Google said: ”If you only have a desktop site, we’ll continue to index your desktop site just fine, even if we’re using a mobile user agent to view your site.”

What if the mobile and desktop site has a huge difference?
If your mobile site has data extremely minimal as compared to your desktop site if have to be a little cautious. The page 1 of your mobile site needs to have the same amount of content as your page 1 of the desktop site or else the mobile version will be assessed by Google.
So it is imperative if you have a mobile site to work on it since it will be the one indexed at a higher priority.

Will this change the rankings dramatically?
Not likely though. Gary Illyes and Paul Haahr from Google have said that in the grand schemes of things, the rankings won’t be affected a lot. The real reason indexing is being modified is to make the mobile search experience better. Even though it is still too early to say but in the long run, there’ll not be a lot of changes in the rankings.

When will we fully see it in action?
Months from now. The full rollout still requires a lot of time. Google however will keep using the mobile-indexing for a few users. There will be a lot of testing based on the previous searches hence it is still too early to say. If the results are favourable it might be pushed out sooner. At the same time, if there’s any fault with the algorithm, they might just push the entire thing back.

How will the mobile rankings be affected?
According to Google, the website, not owning a mobile-friendly content will not do so good.
Currently, even the mobile-based searches are working on the desktop-friendly indexing which pumps out content differently for desktop and mobile. On top of that, a ranking system will be used that is mobile-friendly.
This will boost the mobile listings. On it the content that not mobile-friendly wasn’t performing as well. With the new update, the initial content will be mobile-indexed and then a mobile-friendly boost will be applied on the results which will separate desktop and mobile-friendly content.

Does Google view your mobile content?
The best way out to look at this is to use Google services. Go to fetch and render tool in Search Console. You need to specify mobile: smartphone user-agent. The result is fetched and rendered, what you see is what Google sees and indexes from your mobile site.
If you see any issues in the content, you need to fix it from your end.

Your mobile will define the Ranking signals
As in the past, your desktop signals defined the rankings of your website; speed of your mobile site will define the ranking of your mobile and desktop site from now on. Since more and more users are using mobile devices for searching, the desktop rankings signals will become obsolete and Google is aware of that.

Will we see two different indexes?
Google doesn’t plan for it. In the longer run, they are planning for a single indexing, either mobile or desktop.
With the passage of time, there will be experimental searches will be done based on mobile-indexes on a number of users devices which none of us would have the control over.
If in the long run mobile-indexing seems to be appropriate and user-friendly it will take over. However, it if doesn’t seem to work well, Google will go back to desktop-indexing.

When Will we start noticing the change?
We won’t be able to. According to Google, there’ll be very little to differentiate and we might not be able to see any change at all which they are aiming at. It won’t be region-specific so there will be no way to tell where it would be applied first. It would be a global rollout.

Anything else will be seen in the time to come. There are still a lot to presume which won’t be judged until the mobile-indexing is rolled out. So we just need to sit and brace ourselves for the yet another revolutionary change, yet again by Google.

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Effective And Modern Marketing Tips https://www.thinsquare.com/blog/effective-and-modern-marketing-tips/ https://www.thinsquare.com/blog/effective-and-modern-marketing-tips/#comments Tue, 28 Nov 2017 12:47:42 +0000 https://www.thinsquare.com/blog/?p=362 Continue reading Effective And Modern Marketing Tips ]]> Gone are the days when people rely on newspaper advertising for their brand promotion. With the advent of the Internet, you can promote your brand online.

Internet is one of the best platforms using which you can get more and more customer. The main focus of your business should always be your customers. But for establishing your brand awareness, you need to reach them effectively and these days, it’s possible with the help of Modern marketing.
Some of the best modern marketing trends which you can follow to boost your business are-

Focus on Value, Quality, and Customer Satisfaction-

Nowadays, customer before purchasing products, properly verify about them. They verify its quality and value before placing an order for it. Therefore, as a manufacturer or business owner, always focus on building products of high-quality at reasonable price rates for making your customers satisfied.

Build relationship with customers-

By providing high-quality service to your clients, you can build long-term relationships with them. These days, large organizations, maintain, create and update large customer database which contains lifestyle, demographics, buying habits, a degree of responsiveness, past experience of their clients. They design different offerings to delight their customers who remain loyal to them. So, you can also do the same and make good relationships with your customers for availing your services for a long time.

Focus more on local market planning and global thinking-

Organizations must think globally but act locally. Nowadays customers are cosmopolitan. They want everything perfect of international standards. Therefore, a large number of organizations pursue markets beyond their borders. They need to adapt their offerings as per the cultural prerequisites.

More Emphasis on Networks and Strategic Alliances-

A company cannot satisfy customers without the help of others. It lacks adequate requirements and resources to succeed. Organizations need to involve in partnering with other companies for increasing their network and achieving success. It is important to note that, senior managers at top-level spend most of the time in designing strategic network and alliance for having profitable partnerships with other organizations.

Are you looking for an organization who will help you to boost your business growth with modern marketing tricks? If yes, then choose Thinsquare. Here you can get marketing services at affordable price with good quality. Thinsquare has a team of expert members who work with full dedication using advanced tools and technology for providing quality service.

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Generate your brand awareness among people using social media marketing tips https://www.thinsquare.com/blog/generate-your-brand-awareness-among-people-using-social-media-marketing-tips/ https://www.thinsquare.com/blog/generate-your-brand-awareness-among-people-using-social-media-marketing-tips/#comments Wed, 11 Oct 2017 12:55:55 +0000 https://www.thinsquare.com/blog/?p=356 Continue reading Generate your brand awareness among people using social media marketing tips ]]> These days, social media has became one of the most effective marketing tools ever. It has become a digital publicity beast and entirely new sub-genre of marketing. Promoting your business on right social media platforms is really very important. For this, you need to determine which social media platform would be best to promote your brand.

When it come to social media marketing, creating a brand awareness along with generating traffic and lead generation is quite essential. For selecting right social media channels promoting your business, focus on what type of services you offer and who will be your target audience.

Here below are some of the best social media marketing strategies using which you can create your brand awareness-

Get Visual-

If you want your content to be noticed among people then, you will have to publish eye-catching content along with amazing visuals in it.

It is important to note that sites having attractive visuals get more traffic and leads as compared to sites who don’t post visuals. (Learn these 8 Content Marketing Skills You Need to Excel In). When you will attach different attractive images then, grabbing the attention of people will become quite easy. Therefore always focus on posting relevant images to your site.

Get the Right Mix of Engagement and Action-

Getting the mix of engagement and action is important. Mixing engagement with action will sometime proves to be the best method for generating more traffic for a business. One of the best examples of the right mix of engagement and action is adding a link to a website to a blog post. Engagement posts can be a topical or a funny post, just to get a positive reaction or just to provoke thought.

Go beyond services and products-

Sometimes selling a good product or service isn’t always enough for prospects. Customer value transparency, honesty, and authenticity from organizations. Different services which clients usually expect from a service provider are-

  • – Being upfront and honest about business practices
    – Emphasizing company values and culture
    – Getting involved in the community
    – Sharing sneak peeks and behind-the-scenes info on products and services
    – Publishing meaningful content
  • Consider Co-marketing-

    Co-marketing is a partnership between two organizations where both of them jointly market each other’s products. For example, a game software company can do a partnership with an organization who manufacture video cards. They both can further market each other’s products.

    With help of co-marketing, brands can easily get additional reach and exposure. Researching your target audience’s likes behaviors and demographics can uncover other organizations to potentially work with on marketing campaigns.

    Experiment with Social Profiles-

    Experimenting and testing with features of each social media platform is fun. For e-commerce retailers, Facebook can be a favorite because of availability of many tab options on a page, such as an email sign-up forms, shopping, offers, and the ability to drive traffic to a website.

    Want to generate your brand awareness among people for getting huge traffic and leads? If yes, then go through these above mentioned some of the best social media marketing tips.

    If you looking for a reliable social media marketing services provider who will help you to take your business to next level then choose Thinsqare. We have expertise team members who work with full dedication using advanced tools and technology for providing quality service.

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    10 Big Facebook Ad Mistakes You Can Easily Avoid.. https://www.thinsquare.com/blog/10-big-facebook-ad-mistakes-you-can-easily-avoid/ https://www.thinsquare.com/blog/10-big-facebook-ad-mistakes-you-can-easily-avoid/#comments Wed, 30 Aug 2017 10:33:54 +0000 https://www.thinsquare.com/blog/?p=335 Continue reading 10 Big Facebook Ad Mistakes You Can Easily Avoid.. ]]> Facebook is a profitable and cost-effective market used for advertising both existing and new customers. These days, a large number of business owners promote their business using Facebook Live.

    The actual process of right Facebook advertising is quite difficult. Some organizations don’t understand the right process and end up with poorly optimized adds on Facebook. Therefore, you must be aware of the most common Facebook Add mistakes, in case you are managing promotions on your own.
    Some of the biggest Facebook Ad Mistakes which you must avoid are-

    1. Not Understanding Ad Objective
    Setting a marketing objective is a first basic step which is essential for creating an ad on Facebook. For choosing a right objective from different available objectives, first of all, decide the end-goal for the ad. Selecting a wrong objective will not only send you down the wrong path in the ad management but also results in spending money on something which you must not.

    2. Targeting the Wrong audience
    One of the best components which you must use to get a successful ad campaign is to target audience. You can make it possible with help of platform’s intuitive audience tool. using this tool, you can make a choice about whom you want to display your ad.

    3. Advertising to people who already purchased your products-
    This happens too often. For avoiding this problem, make sure to go through these below-mentioned points-
    Go through offers which you will be going to promote in your ad.
    Avoid those who already purchased your products by creating a list of them.
    You can also use the custom audience option to exclude these individuals from seeing your ad.

    4. Neglecting the importance of Images-
    Always choose the image which will be appropriate for your Facebook ad because images are responsible for 75 to 90 percent of ad performance.
    Users usually get attracted to attractive images relevant to the services which they are looking for. If they found image appropriate, only then further they read the content.

    5. Too much text on the images
    You must always be careful about the text which you place on the image. Always place relevant and to the point content. Placing too much content on the image will not only decrease conversions but also you need to pay more money for it. Therefore, always focus on quality rather than focusing on quantity.

    6. Choose catchy and appropriate headlines-
    Make sure headline of your ad must be catchy and attractive. Headlines which consist 40 or less than 40 characters get successful in receiving more engagement. So, make sure to focus on headlines which consist characters less than 40.

    7. Having no clear value propositions-
    Your Facebook ad should have right value propositions. For ensuring that your ad must have a value proposition, focus on Clear and easy to understand content, communicate results which a user will get from purchasing your product or services. Also, don’t forget to explain, explain how your product is different or better than the competitions.

    8. Forgetting to Use Facebook Pixels
    Facebook Ad pixels are an amazing way to measure results on the website. Using these Facebook pixels, you can improve the quality of your Facebook Ad.
    Three essential benefits of using Pixels are-
    Optimize your ads for conversions
    Building custom audiences from your website so you can re-market to them
    Track conversion on your website or event page and attribute them to your ads

    9. Not adding captions to video ads
    According to one survey, 80% of people reacted negatively to both the platform and advertiser when a video automatically plays with sound. Facebook found that 41% of videos were essentially meaningless without sound, effort, rendering the time, and cost you put. Typo graphing and captioning your video ads is helpful in increasing view time. Therefore, make sure to add proper captions on the video for ensuring its quality.

    10. Delivering ad when no one is online
    Adjust the delivery time for your ad for getting appropriate results. Don’t waste your budget on low traffic times. Make sure to deliver your add when the targeting audiences are online. For this, you can choose specific day and time.
    Use these above-mentioned tips for avoiding mistakes which you had in your past. These above-mentioned tips will surely help you to save your time and money.

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    Top 10 Lead Generation Tools to Increase your Sales https://www.thinsquare.com/blog/top-10-lead-generation-tools-to-increase-your-sales/ https://www.thinsquare.com/blog/top-10-lead-generation-tools-to-increase-your-sales/#comments Sat, 05 Aug 2017 12:09:45 +0000 https://www.thinsquare.com/blog/?p=329 Continue reading Top 10 Lead Generation Tools to Increase your Sales ]]> Qualified leads are the proof that how effective your marketing efforts are. Greater is the number of leads, more will be the sales and higher will be the revenue. However, generating leads is not that easy; it takes a lot of efforts and time. Even then the results are not sure as it depends on the strategies you have used and the way you have implemented them.

    There are a number of ways by which you can generate more leads, like sponsoring events, creating infographics, creating engaging content and more. No doubt all these strategies are effective but if you want to generate too many leads as fast as possible, these strategies would not work as desired. And this is the moment when lead generation tools come in use. There are many lead generation tools that you can use to generate leads and increase conversions. These tools will definitely take you to the next level of lead generation and conversion.

    Here we are listing the top 10 lead generation tools that you can choose from for getting the desired results.

    1. Winbounce

    Winbounce is a lead generation and conversion optimization tool that lets you offer an enhanced experience to your website visitors. Its customizable widgets let you create notification forms, subscription forms, share and follow buttons to tailor the needs of your target audience. It lets you approach your visitors personally and thereby, reduce the bounce rate.

    2. OptinMonster

    OptinMonster is a lead generation tool that aims at converting your website visitors into customers and subscribers. It lets you create high converting forms through simple drag and drop option. Not only you can engage your customers through interactive forms but you can also measure the results that which forms are performing good. It offers integration with all the major email marketing platforms.

    3. Quora

    It is a question-and-answer website where community members create questions and answer those questions. You can use it to ask the questions related to your services and products. Then by providing well-explained answers, you can increase your brand’s awareness. You can create your own questions or can give detailed answers to the questions asked by others.

    4. AeroLeads

    It is a powerful lead generation tool that you can use to find leads as per your unique requirements. It provides you the contact details of the leads within 48 hours. You can use AeroLeads to collect the contact details from all over the world. It integrates effectively with MailChimp, SalesForce, HubSpot, PipeDrive and Insightly.

    5. PureChat

    A real time lead generation tool to help you in driving more sales. It keeps your visitors on your website for longer and thus, reduces the bounce rate and improves the page rank. It lets you chat with the qualified leads through the live chat box. PureChat also provides you other information like the page where the particular visitor is, from where he was referred and whether he has talked to your team before or not.

    6. Lead Forensics

    LeadForensics tracks visitor’s IP address to detect from where your website is being accessed. It is beneficial to get this information in the case visitors do not fill the inquiry form. By knowing who has visited your website, you can approach them personally. As they would be familiar with your business already, you would not only be able to increase the leads but the conversion rate will also increase at a fast rate.

    7. ActiveCampaign

    It is an email marketing tool that lets you track every small interaction with your leads and then use the information as triggers for email marketing campaigns. Every time a lead visits your website, you can inform your sales team to approach them. You can also follow your cold leads and then build email campaigns to convert them into warm leads.

    8. Qualaroo

    Qualaroo lets you have a better understanding of your websites visitors and their requirements. It not only helps you to generate more leads but also assists you in the growth of your customer base. You can interact with your visitors a number of times during the sales process and thus, can generate more leads. And by delivering a better experience to the website visitors, it helps you in increasing the conversion rate.

    9. LeadFormly

    Lead capture forms make a significant impact on the overall performance of your marketing campaign. LeadFormly assists you in the creation of high-converting lead generation forms. You can use it to create interactive and appealing lead forms as per the needs and behavior of your target audience. Also, it gives you regular insights to let you know that how each of these forms is performing.

    10. PadiAct

    PadiAct helps you analyze your visitors’ behavior. It lets you add an email signup form to your website by utilizing which you can differentiate the users who visited your website for the first time, have visited at least 3 pages, spent over 30 seconds and other types of details. By getting all this information, you can easily get to know that which of your pop-ups are performing good and which not.

    If you want to get the best results from your marketing efforts, you can try any one or more of these tools. These advanced tools will let you concentrate your marketing efforts on the right strategies and thereby, get the desired results.

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    SMO Tips: How to Use Facebook Live for your Business Advantage? https://www.thinsquare.com/blog/smo-tips-how-to-use-facebook-live-for-your-business-advantage/ https://www.thinsquare.com/blog/smo-tips-how-to-use-facebook-live-for-your-business-advantage/#comments Wed, 14 Jun 2017 12:01:45 +0000 https://www.thinsquare.com/blog/?p=324 Continue reading SMO Tips: How to Use Facebook Live for your Business Advantage? ]]> As the live streaming has evolved much and is still evolving, the business owners are thinking of using it for the growth of their business. And with the Facebook live streaming, they have got a direction to utilize it in an effective way. Actually, live streaming is about connecting with your audience in real-time and interacting with them the best way. It not only ensures the instant access to the latest events but also lets the users feel like they are really present at the location.

    Undoubtedly, the live streaming has cleared all the barriers of social media marketing. Just think whether you would like to read an article or watching a video? Definitely, the answer would be watching a video as it will leave a long-lasting impression on your mind. That’s the reason most of the businesses are taking advantage of this advanced Facebook feature. Learn why Facebook is Key Player in Online Marketing If you are also interested in using this Facebook feature for the advantage of your business, here are some tips.

    Let your audience have behind-the-scenes look

    You can use the Facebook Live video to let your audience, fans, followers know more about your business that what are your core services/products and how you work. It will not only bring the potential customers to your business but would also educate the people who would be looking for this valuable information. Also, you can investigate about the requirements of your audience to provide them the best video content that would also let your business grow.

    Promote an upcoming event

    Facebook Live has become the best way to make an announcement about your upcoming event. It can just be a small event listing your business achievements or a big one where you want your audience to participate. Make sure to provide the specific event details in the live video. Also, provide them a URL where they can access further information about the event.

    Answer queries

    Whenever a customer or a visitor posts a query on your website or blog, he expects an answer from you. Facebook Live is a great option to address your audience issues. It will not only let you answer their queries fast and the better way but will also create a special connection between you and your audience by letting them feel that they are being cared.

    Introduce your new launches

    It’s not that you would be dealing only in the same products or services in the future as that of the present ones. With time, they are going to expand. Facebook Live is the best option to inform your audience about your latest launches and new services. Not only that, you can also use the Facebook Live for displaying the special offers, discounts and more.

    As people are spending about three times more time on the live video as compared to the native video, Facebook Live has become a necessity (rather than being a requirement) for ensuring better engagement to the audience. Create a plan for Facebook Live videos and then follow it to offer best user experience.

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    Common Problems for Digital Marketing and How to Fix Them https://www.thinsquare.com/blog/common-problems-for-digital-marketing-and-how-to-fix-them/ https://www.thinsquare.com/blog/common-problems-for-digital-marketing-and-how-to-fix-them/#comments Thu, 08 Dec 2016 10:51:52 +0000 https://www.thinsquare.com/blog/?p=291 Continue reading Common Problems for Digital Marketing and How to Fix Them ]]> Digital marketing is continuously evolving and emerging out with many new trends. These new trends are either an update to the old ones or are a better solution to them. No doubt these updates are there for betterment but the regular changes also let the marketers face various challenges. Here, in this write-up, we are going to mention the common challenges of digital marketing and the relevant solutions to them.

    * Generating More Traffic and Leads
    As most of the businesses are getting online nowadays, the competition is becoming even tougher. There is the enough demand for the quality content and also, the number of platforms which can be used to publish content is continuously increasing. It is making it hard for the digital marketers to know the exact needs and choose the perfect platform to focus their efforts. And as a result of this, generating traffic and leads is becoming difficult because the content is the main thing for that.
    Solution
    There are two main questions the marketers should focus on while creating content
    – whether it is the high-quality content?
    – is it the content their audience are looking for?
    The latest studies show that majority of the people prefer visual content over written content. Once you are sure of what your audience are looking for, you should focus on creating the quality content and promoting it in a way that it would reach your customer.

    * Getting a Proof of ROI
    Measuring the ROI of digital marketing activities is becoming the top challenge for the marketers. But, ROI is much important to understand the effectiveness of each write-up, the particular marketing campaign and more. In the case you are not tracking ROI, you will not be able to plan a budget. However, tracking the ROI is not easy unless there is a two-way communication between the marketing team and the sales reports.
    Solution
    In order to track and prove ROI, you would be required to give time and use resources for establishing links between the marketings and sale results. Tying both- the marketing software and a CRM solution will let you know that how many leads are generated and also the number of new customers you attracted after the particular marketing activities.

    * Getting Results from SEO
    There are many problems that are coming in the way of SEO, like the changing algorithms, lack of keyword data and quality title tags, bad site-maps and more. These things affect the companies whose online revenue depends on the search engine rankings. Their revenue stops once the rankings disappear. For an instance, an update in the Google search algorithm affects the rankings to a great extent and a lot of companies suffer loss by this way. Even the recovery takes too much time in such cases.
    Solutions
    The first thing that we would like to mention here is you should not rely on the rankings, totally. Secondly, you should take help of the multi-attribution report to see the actual conversions. Thirdly, instead of creating a large quantity of poor content, you must create less but of good quality. Last but not least, you must focus on creating consumer-centric approach that would make the people come back to your website and recommend you to other people in their contacts.

    However, there are many other issues in the digital marketing, but we have listed the crucial ones. Though it will take some time to resolve these problems but the marketers can get success once they are aware of the right solutions.

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    Emerging E-commerce Trends for 2016 https://www.thinsquare.com/blog/emerging-e-commerce-trends-for-2016/ https://www.thinsquare.com/blog/emerging-e-commerce-trends-for-2016/#comments Fri, 15 Apr 2016 11:25:05 +0000 https://www.thinsquare.com/blog/?p=258 Continue reading Emerging E-commerce Trends for 2016 ]]> The quick pace of mechanical advancements and their effect on how we – the masses – live our everyday lives in the blink of an eye are offering ascend to more up to date financial mathematical statements and conditions at a rate that is quicker than any time in recent memory recorded in the historical backdrop of human development some time recently.

    Regarding hardware innovation and correspondences, while humanity’s excursion from phone to tele-fax took well more than seven decades, we moved from the original centralized computer PCs in just around two decades. There are a lot of e-commerce website packages available that are of great advantage to the users.

    1. Actualizing more responsive outline

    Sixty-six percent ever spent on e-commerce locales is done crosswise over cell phones, and 61 percent of clients leave a site on the off chance that it isn’t versatile benevolent. This is no mystery, however the rate of progress accordingly is colossal. This rate of progress clarifies why advancing the client experience for cell phones and tablets – littler screens, as well as various gadgets with various screens – is to a greater extent a need than any time in recent memory. Responsive outline reception is ready to become quickly.

    Responsive configuration stresses a streamlined client interface and review experience, with simple perusing and route empowered through resizing, panning, and looking over. Today, just 9 percent of the top e-commerce destinations use responsive configuration, yet demeanors are rapidly moving to adjust to client conduct. The advantages of responsive configuration incorporate expanded site activity, enhanced consumer loyalty and higher transformation rates.

    Site-stream is being streamlined and improved for every single key stage, including desktop and versatile. With no consistency in gadget screen-size and multi-stage shopping more basic than any other time in recent memory, numerous e-commerce brands will look for a responsive affair for their locales.

    2. Bringing Apple Pay online

    Apple dispatched its block and-mortar installment framework a year ago, to much pomp. In spite of the fact that Apple Pay is still entirely an in-store installment arrangement, there is hypothesis that it could get to be accessible to e-commerce dealers in the coming months. As of now, Apple has entered associations with online administration suppliers, for example, Lyft, Uber and Airbnb, proposing that the organization’s long haul arrangement for the administration includes more than just block and-mortar shippers. The WordPress development services are an aftereffect of our profound attached understanding to react to the fluctuating patterns in a way most spry and guaranteed.

    On the off chance that Apple Pay were to enter the e-commerce space at scale, it would be a genuine distinct advantage. For e-commerce dealers, this implies encouraging less demanding installments, diminishing costs like charge card handling expenses and taking advantage of the potential chance to collaborate with Apple for advertising advancements – a move most brands would see as a tremendous advantage.

    3. Consolidating Content + Commerce

    This year, more e-commerce locales will couple substance and trade to make rich way of life arranged destinations that hold customers returning. Substance will likewise serve as an apparatus for SEO and marking.

    Etsy makes an incredible showing with regards to with profiling so as to consolidate substance and trade craftsmen and highlighting DIY ventures while utilizing its online networking stages to advance every last bit of it. In that limit, Etsy has turned out to be more than essentially an e-commerce webpage, but instead a web destination for an assortment of gatherings of people running from clients, and craftsmen who might need to show their work, to guests inspired by the workmanship/DIY way of life and society.

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    Unfold The Best Digital Marketing Strategies To Stand Out https://www.thinsquare.com/blog/unfold-the-best-digital-marketing-strategies-to-stand-out/ https://www.thinsquare.com/blog/unfold-the-best-digital-marketing-strategies-to-stand-out/#comments Thu, 31 Mar 2016 07:39:07 +0000 https://www.thinsquare.com/blog/?p=252 Continue reading Unfold The Best Digital Marketing Strategies To Stand Out ]]> Making an advanced advertising technique for a nearby business is very not quite the same as making one for an online-just business. Your nearby advanced promoting methodology ought to explicitly target and engage potential clients in your geographic zone.

    To better achieve nearby clients for your store, eatery or other privately engaged business, investigate the neighborhood computerized promoting tips beneath. There are many web design and development companies in USA that offers you alluring services at reasonable prices. Here are some tips that will help you in planning your digital marketing strategy to uphold your project.

    Play to Your Strengths
    In the event that you are beginning another gig in promoting, recall that you were procured on purpose! While you are taking in the nuts and bolts, include esteem and manufacture certainty by unobtrusively showing what you can convey to the table. Possibly your past experience called for broad venture administration, or maybe you’re an Excel wizard.

    Take the chance to flaunt the abilities you do need to start including quick esteem. Volunteer to extend deal with another venture or venture into offer your supervisor some assistance with creating reports of approaching presentation.

    Always Be Learning
    As computerized advertisers, there is no limit to preparing or learning, as we are sufficiently lucky to work in a dynamic, energizing industry. Particularly as an amateur, however, there are such a variety of chances to absorb all the ability encompassing you.

    Have a Mobile Friendly Website
    This is a critical nearby computerized showcasing tip for any business. Yet, for nearby organizations, it can be considerably more crucial. Clients who are searching for an eatery, store or other neighborhood business are liable to make an inquiry on their telephone or cell phone. On the off chance that you don’t have a versatile, improved site, not just will it be troublesome for them to communicate with your site, however, it will likewise be troublesome for them to discover it in any case.

    Upgrade Your Site for Local Search
    On the off chance that you need neighborhood clients, either on versatile or desktop, to discover you, you need to have a thorough hunt system. Your site ought to incorporate data about the items and administrations you give, your area, and other pertinent watchwords.

    Have a Clean, Professional Design
    Nearby clients who are skimming sites to choose where to eat, shop or get different administrations are going to make a judgment about your business in view of its site. So you have to ensure that it looks proficient and offers all the applicable data they may be searching for.

    Have a Clear Call to Action
    The fundamental objective of your site is prone to offer your business some assistance with gaining clients. So you have to make it clear to individuals who visit how they ought to do business with you. Do they have to call and make an arrangement? Should they simply stop by amid business hours? Have an unmistakable invitation to take action with the goal that clients will know precisely what steps they ought to take.

    Consistently Post on Social Media
    This might be an undeniable nearby computerized advertising tip as online networking can likewise be an incredible apparatus for focusing on potential clients on the web. However, you need to really draw in individuals on those destinations. That implies you need to present routinely on stay top of the psyche.

    Be that as it may, Always Keep Your Audience in Mind While Posting
    You additionally need to post things that are really applicable and helpful to your gathering of people. In the event that you offer to warm and cooling administrations, possibly that implies you could present connections on accommodating articles about keeping your home sufficiently cool amid the mid-year or sufficiently warm amid the winter. That sort of substance gives individuals a greater amount of a motivation to take after and communicate with your business on the web.

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